* Studies the influence of branding within the fashion industry

* Studies the influence of branding within the fashion industry

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

本書介紹全球餐飲行業最新品牌形象設計案例，分三大類：餐廳、甜品店和咖啡屋。不只展示品牌CIS設計，還展示了各餐飲店的店鋪外觀、室內空間等整體形象，透過平面與空間的結合讓您了解餐飲品牌獨特的故事和理念。 書中從建築外觀、室內設計、平面元素、設計理念以及最重要的食物的感覺，全方位展示品牌的一致性，提供給客戶完整一致的體驗。案例新穎、實用性強，豐富內容適合相關行業的企劃行銷、設計師，甚至是有興趣自己開業的讀者參考學習。 This book focuses on brand identity designs for restaurants, which has selected 100 excellent branding cases around the world. In this book, we present the brand design al...(展开全部)

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, V...(展开全部)

Revealing the fashion industry as never before, this beautiful book contains a wealth of invaluable information every fashionista should know. Written by fashion insider and bestselling author Karen Homer, and featuring stunning original illustrations, this stylish visual guide tells the stories behind trends such as the most iconic fabrics and prints, glasses as the ultimate f...(展开全部)

‘A visual feast of a book …  profiles of the most daring, innovative and influential designers and labels at the core of Japan’s take on style and a pop culture retrospective that features a tasty blend of commentary from luminaries such as Marc Jacobs, John Galliano and Agnes B’ – Dazed & Confused ‘Style bible … inspirational’ – The Daily Telegraph The dizzying combination of ...(展开全部)

‘A visual feast of a book …  profiles of the most daring, innovative and influential designers and labels at the core of Japan’s take on style and a pop culture retrospective that features a tasty blend of commentary from luminaries such as Marc Jacobs, John Galliano and Agnes B’ – Dazed & Confused ‘Style bible … inspirational’ – The Daily Telegraph The dizzying combination of ...(展开全部)