* Studies the influence of branding within the fashion industry

* Studies the influence of branding within the fashion industry

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

本書介紹全球餐飲行業最新品牌形象設計案例，分三大類：餐廳、甜品店和咖啡屋。不只展示品牌CIS設計，還展示了各餐飲店的店鋪外觀、室內空間等整體形象，透過平面與空間的結合讓您了解餐飲品牌獨特的故事和理念。 書中從建築外觀、室內設計、平面元素、設計理念以及最重要的食物的感覺，全方位展示品牌的一致性，提供給客戶完整一致的體驗。案例新穎、實用性強，豐富內容適合相關行業的企劃行銷、設計師，甚至是有興趣自己開業的讀者參考學習。 This book focuses on brand identity designs for restaurants, which has selected 100 excellent branding cases around the world. In this book, we present the brand design al...(展开全部)

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, V...(展开全部)

《ZARA:引领快速时尚》是西班牙排名第一，世界四大时装连锁机构之一（其他三个为美国的休闲时装巨头GAP、瑞典的时装巨头H&M、德国的平价服装连锁巨头C&A），旗下拥有Zara、Pull and Bear、Massimo Dutti、Bershka、Stradivarius、Oysho、Zara Home、Uterque、Zara Kids服装品牌，Zara是其中最成功的。Zarad品牌之道可以说是时尚服饰业界的一个另类，在传统的顶级服饰品牌和大众服饰中间独辟蹊径，开创了快速时尚（Fast Fashion）模式。随着快速时尚（Fast Fashion）成为时尚服饰行业的一大主流业态，Zara品牌也倍受推崇，有人称之为“时装行业中的戴尔电脑”，也有人评价其为“时装行业的斯沃琪手表”。哈佛商学院把Zarat品牌评定为欧洲最具研究价值的品牌，沃顿商学院将Z...(展开全部)

《ZARA:阿曼修•奥尔特加与他的时尚王国》不是一本传记，也不是对过往那些长时间访谈的记录，而是一种“文字写真”，或者说，它更像是一位杰出人物的画像，是对以ZARA为代表的英迪泰克斯集团的创始人——阿曼修•奥尔特加的最真实的记录，以他的日常生活和他所开创的宏伟事业作为主线，用散射而又相互交织的线条来描画出这位非比寻常的人物，他虽已声名显赫，似乎高不可攀，但仍然完完全全地保持着简单朴实、平易近人的品质。他肯定地说自己就是英迪泰克斯这个大家庭中的普通一员，他这么说是有一定道理的。ZARA，作为英迪泰克斯的主打品牌，其成功之处就是在一个很难独树一帜的行业里为消费者提供他们想要的东西。

‘A visual feast of a book …  profiles of the most daring, innovative and influential designers and labels at the core of Japan’s take on style and a pop culture retrospective that features a tasty blend of commentary from luminaries such as Marc Jacobs, John Galliano and Agnes B’ – Dazed & Confused ‘Style bible … inspirational’ – The Daily Telegraph The dizzying combination of ...(展开全部)