* Studies the influence of branding within the fashion industry

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

本書介紹全球餐飲行業最新品牌形象設計案例，分三大類：餐廳、甜品店和咖啡屋。不只展示品牌CIS設計，還展示了各餐飲店的店鋪外觀、室內空間等整體形象，透過平面與空間的結合讓您了解餐飲品牌獨特的故事和理念。 書中從建築外觀、室內設計、平面元素、設計理念以及最重要的食物的感覺，全方位展示品牌的一致性，提供給客戶完整一致的體驗。案例新穎、實用性強，豐富內容適合相關行業的企劃行銷、設計師，甚至是有興趣自己開業的讀者參考學習。 This book focuses on brand identity designs for restaurants, which has selected 100 excellent branding cases around the world. In this book, we present the brand design al...(展开全部)

亚当•盖奇Adam Geczy：艺术家，作家，悉尼大学艺术学院高级讲师，曾出版《时尚与东方学》。 维基•卡拉米娜Vicki Karaminas：梅西大学艺术学院教授，曾出版《流行文化中的时尚与男子气概》。

‘A visual feast of a book …  profiles of the most daring, innovative and influential designers and labels at the core of Japan’s take on style and a pop culture retrospective that features a tasty blend of commentary from luminaries such as Marc Jacobs, John Galliano and Agnes B’ – Dazed & Confused ‘Style bible … inspirational’ – The Daily Telegraph The dizzying combination of ...(展开全部)

If you've ever dreamed of working at Vogue , photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fa...(展开全部)

From red carpet premieres to hot nights, Rachel Zoe personally decides what Hollywood's 'it' crowd is wearing. Now, she offers full access to the style secrets that skyrocketed clients such as Lindsay Lohan, Cameron Diaz, and Mischa Barton to the top of best dressed lists worldwide. Readers will discover how to develop their own individual style in every part of their life, fro...(展开全部)

Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everythin...(展开全部)